Toolkit for Developing a Public Narrative

This toolkit guides leaders of multisector partnerships and their members who are interested in harnessing the power of storytelling to motivate others to join them in action through the development of a public narrative.

People and communities leading transformation eforts can use such stories to draw out emotions, build alignment, and motivate stakeholders. Public Narrative has been used successfully in many diferent arenas—from political campaigns to community activation—and across the world, from Japan to Latin America to the Balkans. Developed by community organizer and Harvard professor Marshall Ganz, Public Narrative provides a way of thinking through the stories that mobilize people for collective action.

This toolkit includes short videos, worksheets, workshop agendas, and coaching tips. While you can complete the exercises on your own, practicing with a group will enhance the learning experience and build solidarity within your team.